Music video provider Vevo has signed a deal with Apple and Samsung to come to Apple TV and Smart TV soon.
Vevo has become available on Xbox 360, Roku and mobile devices in March 2013, and rumours of Vevo developing an Apple TV app surfaced in early August.
According to Wall Street Journal sources, Vevo might arrive on Apple TV and Samsung's Smart TV platforms as soon as this week.
New Vevo apps will provide on-demand music videos as well as other programming, sources say.
With the move, Vevo is trying to expand beyond YouTube, with whom it partnered in 2009, and further onto the TV screens. Apple on the other hand has become more aggressive in adding content to its Apple TV, most recently signing a deal with HBO and ESPN.